Brand USA is the destination marketing organization for the United States with the mission of increasing incremental international visitation, spend, and market share to fuel the nation’s economy and enhance the image of the USA worldwide.
Established by the Travel Promotion Act as the nation’s first public-private partnership to spearhead a globally coordinated marketing effort to promote the United States as a premier travel destination and communicate U.S. entry policies, Brand USA began operations in May 2011.
As one of the best levers for driving economic growth, international travel to the United States currently supports 1.8 million American jobs (directly and indirectly) and benefits virtually every sector of the U.S. economy. Brand USA works in close partnership with more than 600 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.
According to studies by Oxford Economics, in the past three years Brand USA’s marketing initiatives have helped welcome more than 3 million incremental international visitors to the USA, benefiting the U.S. economy with more than $21 billion in business sales, and supporting, on average, nearly 50,000 incremental jobs a year.
Brand USA’s operations are supported by a combination of non-Federal contributions from destinations, travel brands, and private-sector organizations, plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.