Serena Hotels Safari Lodges and Resorts


Serena Hotels is the premier hotel group in East Africa, with city hotels, resorts, safari lodges, a golf resort and luxury tented camps in key locations in Kenya, Tanzania, Uganda, Rwanda and Mozambique.

The company also has properties  in Afghanistan, Pakistan and Tajikistan.

Karin Sieberhagen
Sales and Marketing Manager, South Africa.

I am interested on travel trends in other countries, exchanging if ideas.

www.serenahotels.com

Serena Hotels – For Quality and Unique Holiday and Conference Solutions in Asia and Africa

Serena has established itself as one of the world’s leading hospitality brands offering quality accommodation, unique holiday and conference solutions, cultural heritage and adventure tourism. Its collection of 35 unique hotels, resorts, safari lodges and camps, palaces and forts located in East Africa (Kenya, Tanzania, Zanzibar, Rwanda, Uganda), Mozambique and Southern Asia (Pakistan, Afghanistan and Tajikistan) are in some of the world’s most interesting, enchanting, historic and exotic settings.

The common operating philosophy at all Serena properties is attention to even the smallest details, exceptionally personal service and a continuous effort to meet and even foretell customer requirements. In addition, each property celebrates and reflects its area’s artistic idioms and cultural expressions with a view to giving clients a unique experience in every Serena. These values are key to Serena’s ethos and are the key elements that contribute to the strength and uniqueness of the brand.”

Serena care

We pride ourselves on the calibre of our service: but then we’re very fortunate in our staff. We employ only the best; and not only do we ensure that they benefit from extensive training, health and community support, but we also believe in encouraging their full participation in both our present and our future.

Serena quality

We believe our guests deserve the best – and this extends from the vibrancy of our cuisine, to our choice of wines. We also believe in delivering optimum style of surroundings, uncompromising standards of comfort, extensive global connectivity and efficient business support.
All our luxury resorts and hotels in Asia and Africa are styled so as to compliment the landscape, nurture the environment and celebrate the rich tapestry of local culture.

Treasuring our heritage

Tourism is about people, and we believe in introducing our visitors to the real character of their hosts. Our holiday destinations in East Africa and southern Asia offer unusually complex and colourful ethic tapestries, featuring a charismatic mix of peoples ranging from the scarlet-cloaked Maasai, to the vibrant Baluch people of southeast Pakistan. This heritage is, however, fragile; and in order that it may be both preserved and nurtured for the future, we believe that the benefits of tourism must be shared with the local community.


  • Fernando Zornitta

    Tourism is not only about governments, but it is they, within the framework of the UN, that tell where the world is going. The UNWTO is one of the most fruitful UN agencies that can be open to the broader context and system of tourism; human activity that is of interest not only to the “tourism industry”; But also to the communities where this important activity occurs in the localities touched by the “blue tourism fly”; It is of interest and is pertinent to various related sciences – to geography, urban planning, architecture, sociology, history, psychology, ecology and economics as well – among others. However and though its importance; It should be noted that in the hands of the political power alone and of governments – many highly corrupted – this activity is largely administered (or administered without skills and knowledge). Thus, power, the quality of the environment and the beneficts of tourism do not usually occur, or occur only through business bias, leaving a trail of alien spaceships in the territory touched by the fly (neocolonial structures), a disqualified community, and a Impaired activity.
    The new SG of the WTO must be a person committed to the sustainability of tourism and could start having academic skills to fill such an important position. Those who gravitate only for the tourism economy, must note that tourism is a human activity that takes place in a territory, which involves activities and services, but which has a human purpose and not just marketing.
    Sustainable tourism should be guided by principles and certainly the best option for a new UNWTO SG; for the UN and for the planet, will be a human being also sensitive to the environmental and social chaos that the planet is going through. fzornitta@yahoo.com.br

  • Frans de Man

    I agree that this political manoeuvering does not help revamping the image of the UNWTO. But at least this is a process that we, as civilians, (very indirectly and only in the ultimate end) can control by voting for our political representatives, in this case in the EU. More dangerous is how most stakeholders, including eTN here, shamelessly accept and present the UNWTO as an industry driven body. It is not and should not be. As an inter governmental body It is not accountable to tourism industry, it is accountable to civil society. Industry is only one of the 9 major groups the UN has identified as stakeholders within the civil society. How have the other stakeholders been involved in this process?