Summit Marketing Associates
A leader with expertise in strategic and tactical marketing integration, sales, business and product development and brand messaging. Proven success selling business solutions to small through Fortune 1000 companies. Excellent instincts in creating demand for products/services that drive higher revenues and market share. Recognized for building exceptional business partnerships and sponsorships. Expertise to leverage a collaborative leadership style that inspires and engages executives on the corporate and agency side. Managed P&L and understands the best practices to build brands, meet profitability goals and drive sales strategies to achieve sustained revenues and growth. Led marketing and advertising strategies across all media and technology platforms, including: online, social media, ecommerce, traditional and out of home. Developed a direct marketing portfolio to strategically reach targeted prospects. Awarded President’s Club and top Wholesale performance at LibGo Travel, Sanyo and Xerox. Extensive industry expertise in travel/tourism, destination branding, health/fitness, higher learning, luxury, consumer products, financial, retail, medical products, automotive and green energy. An exceptional negotiator, closer and long term revenue builder.
+ Doubled wholesale travel sales to several hundred million dollars in less than 5 years.
+ Proven ability to surpass advertising agency’s annual sales goals.
+ Created and launched innovative marketing programs that succeeded in producing over millions of dollars in incremental sales.
+ Expertise integrating data management , analytics and marketing technology to create customized long term loyalty.
+ Directed a global manufacturer’s national strategic sales/marketing campaigns producing an increase of 55% in new market sales.
+ Expertise creating a matrix of innovative programs producing brand loyalty and sales growth.
by Richard Pressman
FOR ICTP MEMBERS: Share extensive knowledge in destination building, visitor traffic, incremental visitor spending, brand building and customer acquisition and retention.
How to improve traveler confidence and relevant content marketing.