Boutique & Lifestyle Lodging Association (BLLA)
Uniting the world’s independent boutique and lifestyle hotels
Frances Kiradjan is the Founder of the Boutique & Lifestyle Lodging Association (BLLA), Frances Kiradjian, created BLLA to give a voice to independent properties as well as small brands around the world, offering them the opportunity and the means to compete on a level playing field with major hotel companies. BLLA serves hundreds of worldwide members including hotels, small brands and the vendor suppliers that sustain them.
The Boutique & Lifestyle Lodging Association is the first and only association dedicated to uniting the world’s boutique and lifestyle properties. Created to be the unifying voice of this distinctive subset within the hospitality industry, its goal is to unite the world’s collection of boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information, or to become a member, visit: http://www.blla.org