Koan Consulting, Madrid, Spain

Jose Maria de Juan Alonso is the founder and CEO of Koan Consulting S.K., a consulting company specialized in sustainable tourism, ecotourism and nature tourism , heritage interpretation, destination marketing, wine and gastronomy tourism, market intelligence in general. Koan works in Spain, on European projects, but mainly in Latin America. The company belongs to several European and international networks of companies and professionals.


For ICTP members we can contribute by networking with other members, promoting joing initiatives, share experiences and training, developing projects. I am also the vice chairman of Earth (European Alliance for Responsible Tourism and Hospitality) . I am the founder and vice chairman of Interpret Europe of AECTE- Spanish Association for tourism consultancy companies. I am the founder of CETR. Spanish Center for responsible tourism

I am interested to learn new ways, means and platforms of developing the destinations with a full commitment to social and environmental sustainability.