Countrystyle Community Tourism Network/Villages as Businesses, Jamaica
Countrystyle/CCTN developed the Community Tourism Village Programme to create economic opportunities for community persons interested in investing in their communities by offering community tourism products and attractions that build on unique natural, cultural and human capital. The village programme markets authentic lifestyles, people and experiences. It views the tourism product of the Caribbean as relating not only to specific ‘resort areas’ or traditional tourism establishments but to the entire country. It also sees community tourism not as an end in
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