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Boutique & Lifestyle Lodging Association (BLLA)

Uniting the world’s independent boutique and lifestyle hotels

http://www.blla.org

Frances Kiradjan is the Founder of the Boutique & Lifestyle Lodging Association (BLLA), Frances Kiradjian, created BLLA to give a voice to independent properties as well as small brands around the world, offering them the opportunity and the means to compete on a level playing field with major hotel companies. BLLA serves hundreds of worldwide members including hotels, small brands and the vendor suppliers that sustain them.
The Boutique & Lifestyle Lodging Association is the first and only association dedicated to uniting the world’s boutique and lifestyle properties. Created to be the unifying voice of this distinctive subset within the hospitality industry, its goal is to unite the world’s collection of boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information, or to become a member, visit: http://www.blla.org

For ICTP Members: 25% discount on membership to the association. Contact [email protected]
The organization is based in West Hills, CA, USA

WHO WE ARE

Founded in 2009, the Boutique & Lifestyle Lodging Association (BLLA) is the voice of the world’s independent boutique and lifestyle hotels.The association was founded in response to a demand for a collective voice for this fragmented industry. Today the association has more than 750 members.

As the hospitality industry sees an ever-increasing demand from discerning boutique-seeking clients, BLLA is primarily dedicated to creating greater economic success for independent hoteliers by helping them level the playing field against larger brands and chains, including the ‘boutique’ sub-brands of the big chains.

As the only association to champion the needs of independent boutique and lifestyle properties around the world, BLLA was created to be the unifying voice of this distinctive sector of the hospitality industry. The association unites boutique hoteliers with discerning travelers, other hoteliers, qualified hospitality suppliers and vendors, travel professionals and other booking agents.

BLLA members enjoy valuable networking opportunities, educational programs and knowledge-sharing platforms.

 GOALS & BENEFITS

Through BLLA, hotel members can find expert resources to address any of their needs—including marketing & sales professionals, technology providers, architects, interior designers, food & beverage vendors, laundry design/purchasing consultants and others.

Association members benefit from distribution channels as well as boutique specific resources, marketing tools, newsand information. BLLA serves as the go-to destination for everything boutique and lifestyle property-related. Our members finally have a resource that understands their specific needs and niche market.

In addition, members benefit from access to research papers, webinars, industry reports, marketing tools, and news and information specific to boutique properties and their suppliers.

BLLA was founded in answer to the expressed need for  the industry’s collective voice.

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